Homepage redesign · Concept directions

Two directions for the Anglian homepage.

Both built on the real Atlas Copco brand palette (navy, teal, amber). They differ in tone and structure, not colour. Pick the direction that feels right and we build it out properly in WordPress.

Prepared by JWC · June 2026 · Concept only, not live

Direction A · Industrial

Part of the Atlas Copco Group

Engineering authority. Dense, structured, data-forward, with a live SMARTLINK panel and ruled spec layout. Leans on the factory backing.

ToneConfident, technical

TypeArchivo + IBM Plex

Lead messageWe are Atlas Copco

Palette

View direction A →

Direction B · Editorial

The free energy audit

Warmer and more editorial. Serif headlines, generous space, the energy-saving story told step by step. Leads with the free audit and ROI.

ToneTrusted, consultative

TypeFraunces + Libre Franklin

Lead messageWe save you money

Palette

View direction B →

A few notes before you look

These are front-end concepts, not the finished site. Copy, photography and the energy calculator get refined once a direction is chosen.
Both use Anglian's real phone, address and brand colours. No stock photography has been added yet, so imagery is represented by the structure.
Positioning follows the agreed rule throughout: Part of the Atlas Copco Group, never a distributor.
The energy figures (70% lifetime cost, 20 to 30% recoverable) are framed as typical and per-site, with no guarantees.